The chain posted Q1 results that missed revenue growth and same-store sales estimates across its segments, while its earnings also came below expectations.
US same store sales were up 2.5%, slightly off from the 2.55% expected. Higher menu prices boosted the average check size, while marketing campaigns and growth in digital and delivery helped bolster sales. In early January, CEO Chris Kempczinski wrote in a LinkedIn post that "several markets in the Middle East and some outside the region are experiencing a meaningful business impact due to the war and associated misinformation that is affecting brands like McDonald’s."
Nous avons résumé cette actualité afin que vous puissiez la lire rapidement. Si l'actualité vous intéresse, vous pouvez lire le texte intégral ici. Lire la suite: