A top personal finance influencer wants young adults to stop making these money mistakes

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'Don't buy things you don't need with money you don't have to impress people you don't even like,' says Vivian Tu of Your Rich BFF.

Your Rich BFF founder Vivian Tu has quickly emerged as one of the most prominent personal finance influencers, with millions of followers on Instagram, TikTok and other social media platforms. A former Wall Street trader, the 30-year-old shifted gears after noticing that many of her coworkers from the corporate world needed help even with basic financial tasks.

How do you make plain-vanilla investing principles appealing for the TikTok generation?In terms of getting people to actually care, I think it's showing what that money actually looks like when it's in use. Instead of saying if you save now, you get to retire a multimillionaire at 65, say, 'At 65, you get to wake up every morning, have a lemonade, hit the golf course, live in Naples, Florida — you get to live every day without being beholden to the need to make more money.

 

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