Richard Branson’s little-known Aussie business

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It’s an Aussie small business success story that all started thanks to a “long night” drinking beers with Richard Branson.

Not Sir Richard Branson, the billionaire Virgin Group founder — Richard Branson from Somerset, England, co-founder of Melbourne-based NBN provider Tangerine Telecom.

He “fell into” a sales role selling telco products, swapping people’s home phones off Telstra onto a competitor. In 2004 while back home visiting family in the UK, Mr Branson says he “had this idea that I really thought we could do this. Richard, who had a degree in marketing and was facing a significant pay cut to join his brother, flew over to Australia two weeks later.Together they started a small telco sales business using all of their savings and a “small loan” from their parents — about $100,000 all up.

Despite a long period “juggling the business over multiple credit cards”, Mr Branson says he wasn’t worried — thanks to “youthful ignorance.The brothers sold that first business, IF Telecom, to the now Vocus-owned Smart Business Telecom in 2013. They immediately poured the proceeds into starting two new ones — NBN providers More Telecom, focused on the business market and the consumer-focused Tangerine Telecom.

 

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