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Kylie Verzosa finds business success through e-commerce

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Kylie Verzosa Nouvelles

A year since the brand was launched, it has distinguished itself by leveraging on the distinct features and enhancing the brand's reach and appeal to consumers via opening in TikTok Shop.

MANILA, Philippines — Aiming to encourage the community to embrace the uniqueness of their bodies and to feel comfortable in their own skin, actress and Miss International 2016 Kylie Verzosa and her friends launched an affordable but high-quality shapewear line, Solá, in 2023.

“As an e-commerce startup, Solá has adopted TikTok Shop to maintain a two-way communication with its consumers, allowing them to connect with the brand's shapewear products,” the e-commerce platform stated. The brand embraced content creation spearheaded by Kylie, boosting the brand's visibility and consumer recognition. The company plans to include collaborations with more content creators to expand their reach, showcasing the platform's potential in fostering organic growth in a competitive shapewear market.

 

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How this local shapewear line sculpted the e-commerce industry through TikTok ShopIN the competitive shapewear industry in the Philippines, SOLÁ has distinguished itself by leveraging TikTok Shop's distinct features, enhancing the brand's reach and appeal to consumers.
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