30-year-old turned her side hustle into a business that brings in $100,000 a year: ‘I'm so glad I bet on myself'In September 2021, when I was 27, I got laid off from my role as customer success manager after four and a half years working for a financial technology company. Luckily, I had been working on my side hustle since April 2020.
TikTok leads have been responsible for 80% of my new one on one coaching applications. The other 20% of my leads come from Instagram, podcast interviews and writing about my I started taking on brand deals with several financial companies and running live corporate workshops about personal finance. Brands and corporate work aren't always consistent, so I don't rely on them as much as as the other incomes streams. But the exposure that has come from working with these organizations has definitely been beneficial for my business.
In 2022, I started a group coaching offering after I had barely sold out my one-on-one coaching slots. It was confusing for an audience that was still getting to know me, and it was a lot of work to get it up and running.I decided to cut my losses, and I removed the group coaching program entirely to focus on the one-on-one, and made sure to promote that one consistently throughout the year.
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