Coke and Pepsi Could Be Cannabis Stocks, Too — if They Join the CBD Craze

Demand for CBD and related products is exploding. Piper Jaffray believes major beverage companies—such as Coca-Cola and PepsiCo —and cannabis producers look poised to benefit from this growth, whether they focus on infused beverages or other products that promote wellness goals.

What’s new. Piper Jaffray analyst Michael Lavery took a look at the potential for CBD amid rapidly growing demand.Read more: CBD Is the New Marijuana. But Don’t Buy Into the Craze for Hemp Stocks. A spokeswoman for Pepsi reiterated the company’s commentary from October, when the company said it was looking at the opportunity, but had “no plans at this point” to enter the cannabis market. Coke didn’t immediately respond for comment Friday.

The idea behind the industry was to have small businesses grow and mature. It was never meant for the matured business to hijack. Don’t recall any activism by coke or Pepsi they had nothing to do with regulatory changes.

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