Younger Filipinos boost credit card market

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YOUNG consumers are driving the credit card business in the Philippines, a TransUnion study showed, with originations — the multistep process starting with applications and ending with approvals — having more than doubled over the past five years.

'The credit card market in the Philippines will continue to experience growth as demand remains high, especially among younger consumers,' TransUnion Principal of Research and Consulting for Asia Pacific Weihan Sun said.'Younger generation of Filipinos, particularly Gen Z, are quickly emerging as a cornerstone for future market growth this generation places a higher importance on accessing credit and lending products to achieve their financial goals,' Sun added.

'While it's an important factor for potential growth opportunities among lenders, bringing new-to-card consumers into the formal financial system can also drive greater financial inclusion by catering to a larger demographic of borrowers,' Sun said.TransUnion also said that nearly all surveyed Gen Z Filipinos — 98 percent — viewed access to credit and lending products as crucial for achieving their financial goals.

 

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