Mondelēz International and Industry Experts Tackle Responsible Marketing to Kids

Nutrition Officer II from the Nutrition Policy and Planning Division at the National Nutrition Council Kristian Jebsen Bandong, David & Golyat President and Ad Standards Council Vice President of External Affairs Vice President Mike David, Philippine Association of National Advertisers Vice President Chrissy Roa, Center for Peace Education’s Dr.

“We should all be advocates for our children, then we can be advocates for the products we are trying to sell,” said Center for Peace Education’s Dr. Gail Reyes Galang. She also suggested seeking insights from parents or child experts to ensure ethical marketing practices aimed at children. Meanwhile, Mondelēz International explored the ethical imperatives in today’s market, emphasizing the delicate balance between business objectives and safeguarding family and children’s well-being. Aleli Arcilla, Mondelēz International’s Managing Director in the Philippines also revealed the company’s industry-leading efforts and advocacy for well-being, Mindful Snacking.

“We believe it is the gatekeepers—the parents or the guardians—who should make the decision on what food their children should consume,” Arcilla emphasized. “To grow our business means growing it the right way by being responsible in our marketing and encouraging other companies to do the same,” she emphasized.

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