The Australia Institute has proposed a 2% levy for gambling companies that could be used to compensate the media for lost revenue from a gambling ad ban.The Australia Institute has proposed a 2% levy for gambling companies that could be used to compensate the media for lost revenue from a gambling ad ban.A 2% levy on gambling companies’ revenue would help compensate for the $240m in advertising income that media companies would lose if the Albanese government adopted a total ban.
Richard Denniss, the executive director of the Australia Institute, said in estimating the revenue “we haven’t assumed there will be any reduction in gambling” as a result of the ad ban but “it would obviously be good news” if that were the case. “Australians experience the highest gambling losses per capita globally, amounting to $25 billion annually. This alarming statistic underscores the urgent need for decisive policy measures, such as this, to address the issue.”
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