bought the troubled Farfetch last year at a knockdown price of $100 million,, said the company will focus more on its core marketplace business going forward after assessing its strategic priorities, in an email sent to brand partners seen by WWD.
It’s understood Farfetch Platform Solutions, which launched in 2015 with Jason Wu being the first client, never achieved the scale or momentum that was envisioned by founder José Neves.It promised to provide brands with access to tools and services that facilitate and enhance their online selling experience, with features like seamless inventory integration, support for powering independent e-commerce websites and collaborative relationships with brands.
However, brands began to take online operations in-house post-pandemic as they began to understand the importance of having direct control over data security, product scarcity, and discounts. Additionally, in the wake of the sale to Coupang,
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