[Good Business] Sparking the Filipino diwa towards nation-building

Last August 20, at The Fifth at Rockwell, we bore witness to a celebration of Filipino excellence and a shared commitment to nation-building. The 2024 Ramon V. del Rosario Awards honored individuals who have made significant contributions to their industries and communities, embodying the spirit of modern Philippine management. Their stories serve as an important reminder of how deeply ingrained Filipino values can drive positive change and shape the nation’s future..

These awardees demonstrate a virtuous cycle rooted in Filipino values — a cycle that feeds into itself, creating a ripple effect of positive change.. This communal spirit then reinforces the innate goodness within each individual, perpetuating the cycle. It is through this intricate dance of values that the FilipinoWhat makes these stories even more remarkable is the global recognition they have garnered.

As we celebrate these exemplars of Filipino management, we must also recognize the critical role of business schools in nurturing the next generation of leaders. By featuring the RVR awardees as case studies and incorporating the concept of the virtuous cycle ofThe stories of the RVR awardees serve as a clarion call for all Filipinos to embrace their unique cultural heritage and harness it for the greater good.

As the RVR Awards ceremony drew to a close, the air was thick with a sense of pride and possibility. The awardees, each in their own way, had proven that business can indeed be a force for good — a vehicle for driving prosperity and socioeconomic development one community at a time.

Patrick Adriel H. Aure, PhD is the founding director of the PHINMA-DLSU Center for Business and Society and Assistant Dean for Quality Assurance of the DLSU Ramon V. del Rosario College of Business. He is also the current President of the Philippine Academy of Management. patrick.aure@dlsu.edu.ph

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