WeWork's latest earnings report shows it's still using a controversial accounting method that reminds experts of tech-bubble shenanigans

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Tech companies were inventing measures of profitability during the last tech bubble, and experts see parallels to what's happening today.

— market capitalization per pair of eyeballs — that some internet companies adopted in the late 1990s to help investors gauge their value in lieu of actual profits.introduced a custom financial metric that was so harshly scrutinized by regulators that the company deleted it in amended IPO filings. So-called adjusted consolidated segment operating income, or ACSOI, subtracted marketing expenses.

Its IPO filing included a few unique metrics including core platform adjusted net revenue. For the curious, this is Uber's way of capturing revenues from rides and food deliveries while excluding driver incentives and a few other costs. "Public investors take a shorter-term, reactionary approach to investing, so expensive, unprofitable companies haven't fared well traditionally,", the chief investment strategist for State Street Global Advisors' US SPDR business, said in a recent note to clients.

As WeWork makes its way onto the public markets, its debut will prove to be another test of investors' patience for profits — including the novel ways companies measure it.

 

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