Mang Inasal shines as the only Philippine restaurant winner at International Business Awards 2024

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The fast-food chain was recognized for its groundbreaking marketing and innovative community engagement efforts

This is AI generated summarization, which may have errors. For context, always refer to the full article.has emerged as the only restaurant brand from the Philippines to receive honors at the prestigious 21st International Business Awards , held recently at the InterContinental Istanbul, Turkey.

Mang Inasal took home four awards at the recent ceremony, including two Golds, one Silver, and one Bronze. The brand won Gold for itsin the Influencer Marketing Campaign of the Year category, recognizing its smart use of digital creators to boost brand visibility across various regions and markets in the Philippines.

“Mang Inasal is proud to represent the Philippines on a global stage, as the only quick-service restaurant honored at the International Business Awards. These awards are a testament to the dedication of our team and the unwavering support of the vibrant communities behind us,” said Mang Inasal president Mike V. Castro.

Mang Inasal’s wins at the International Business Awards reaffirm its leadership in the industry, highlighting the brand’s ongoing commitment to innovative customer engagement and strengthening its presence in the market. “Our two Gold awards are especially meaningful because they represent the vibrant communities we’ve built over the past two years — the Mang Inasal Nation Facebook Group and Mang Inasal Creators’ Circle.

 

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