12-year-old CEO's company has brought in over $100,000: 'It's been really, really amazing'—this is the best part

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Zoe Oli launched her doll company Beautiful Curly Me in 2019, when she was 7. The brand now includes books, puzzles, journals and natural hair care products.

At age 6, Zoe Oli asked her mom a question: "Why isn't my hair straight and pretty like my classmates'? I don't like my hair."

"At first, my mom did not take me seriously. She kind of brushed me off," Zoe says. "And I kept on asking her, 'Mommy, when are we going to start my business?' After begging her for a couple of months, she realized that I was really serious about it." The brand now includes books, puzzles, journals and natural hair care products. In 2022, Zoe's company brought in a low six-figures in revenue, according to documents reviewed by CNBC Make It. Evana declined to share 2023 revenue.

 

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