Creating customer delight in the technology industry

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Cestasoft Solutions Nouvelles

Malini Bandi,B2B,Customer Experience

It is so important to take people along with you when you’re creating a business success story, says Malini Bandi, founder of CestaSoft Solutions.

The business to business purchasing process is challenging.found that 77% of B2B buyers felt it was complicated or difficult – 95% had to go back and revise their decisions further down the line.

It was the question Bandi answered by leaving her job and creating CestaSoft. Built on a vision of upskilling people within South Africa and creating an ecosystem of consistent skills development, CestaSoft is a software development and testing service provider that empowers customers to do more. The company offers a variety of cost-effective and agile solutions designed to meet unique customer needs – and exceed that 101% when it comes to service delivery and customer delight.

This is the ethos behind CetaSoft’s approach to skills retention and development, and how the company approaches customer service and delivery. It was not, Malini says, easy to get customers to say yes at the start – but once they did, they stayed. CestaSoft has expanded from three people in 2018 to more than 70 in 2024 and every person is committed to continuing this growth, while putting customers at the front of every conversation. It is a commitment that is also reflected in the community work undertaken by the company and Bandi.

 

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