Leading the charge against digital piracy – MultiChoice’s fight to protect the creative industry

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As illegal streaming and downloads become more prevalent, it is crucial to examine the implications for South Africa’s creative industry and the steps needed to combat this growing menace.

In recent years, the digital landscape has redefined how we consume content, providing unprecedented access to entertainment.Piracy has evolved dramatically in the digital age, transforming from traditional methods—such as counterfeit DVDs and music CDs—to a complex web of illegal streaming services and unauthorised downloads.

This is consistent with findings in other African countries, where piracy levels have hovered between 40% and 80%, depending on internet access levels and technological penetration.In South Africa alone, it’s estimated that 5.4 million illegal downloads or streams take place daily, marking the country as one of the most affected in Africa.The economic toll of piracy on South Africa’s creative sector is considerable. According to estimates, piracy costs the South African economy nearly R5.

A range of institutional measures is being implemented to tackle the growing piracy issue, this is evident in adopting stricter enforcement laws and bolstering partnerships with invested organisations.One of the most visible approaches to combating piracy has been through coordinated raids and crackdowns on piracy rings.

These raids are not isolated events, they reflect an increasing focus on stopping large-scale piracy at the source. In addition to raids, the crackdown includes prosecuting the individuals behind these illegal networks, leading to significant fines and, in some cases, jail time.

 

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