It looks like 'Windows Intelligence' might subsume 'Copilot' branding, giving yet more evidence that we can't decide how to market AI

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Jacob got his hands on a gaming PC for the first time when he was about 12 years old. He swiftly realised the local PC repair store had ripped him off with his build and vowed never to let another soul build his rig again. With this vow, Jacob the hardware junkie was born.

The next generation of chips are here and they're all decked out with the latest NPUs for copious AI shenanigans, so we're now decidedly in the era of the AI PC. While hopefully that will mean we can stop being bludgeoned over the head by talk of its approach and how much it'll revolutionise our lives, it doesn't look like we'll get out of all the AI marketing spin unscathed.

It instead looks like we might have to get used to re-brands, new-brands, brands-within-brands, whatever you want to call it, as there's talk of Copilot being subsumed under the naming"Windows Intelligence". This comes from X user teroalhonen while freelancing on the side for sites such as TechRadar, Pocket-lint, and yours truly, PC Gamer. Eventually, he gave up the ruthless mercenary life to join the world's #1 PC Gaming site full-time.

CrowdStrike is having problems with Windows again but thankfully just with 24H2 and just in some Office programs Microsoft is asking for 30 of your American dollars to keep Windows 10 safe for a year after it's put out to pasture

 

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