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The Business Impact Of Black Friday, Cyber Monday, And The Holiday “Creep”

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Holiday Shopping Nouvelles

Supply Chain,Retail Trends,Consumer Goods

I've been working in the supply chain management and manufacturing space for over 25 years, and I'm responsible for driving the market direction and positioning of SAP’s Supply Chain Management and IOT solutions. Prior to joining SAP in 2004, I spent 15 years with Marcam Solutions where I was VP of Marketing for the companies Process ERP solutions.

Holiday shopping frenzy starts early! Black Friday and Cyber Monday are expanding, with retailers offering deals earlier than ever. Learn how supply chain issues, inflation, and changing consumer behavior are impacting this holiday season and how businesses are preparing.Black Friday and its relatively new “digital twin”, Cyber Monday traditionally marks the beginning of the holiday shopping season, with retailers offering substantial discounts both in-store and online.

This shift reflects the increasing competition among retailers eager to capture consumer spending before the Thanksgiving turkey is even served.intend to start their shopping even earlier with pre-Black Friday deals. Running simulations and what-if scenarios enable companies to develop backup plans for unexpected disruptions, enabling them to be ready for whatever surprises or gifts the holiday season brings them.

We are in an era where we have unprecedented amounts of data about trends, customers, buying patterns and more. Leveraging this data to predict and identify where product demands are surging could be the difference between seasonal profit or loss.

 

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