Today, Prism+ boasts sixteen retail stores across Singapore and Malaysia and a growing online presence in the Philippines and Australia.
The app is central to Prism+’s growing lineup of home appliances, which now include ceiling fans, refrigerators, air purifiers, and smart locks – highlighting Prism+’s commitment to innovation in the smart home space.Prism+ made its debut in the home appliances market when it launched the Prism+ Zero in August 2022.
As the brand expanded its presence in Singapore’s air conditioner market, it saw a need to develop its service infrastructure to ensure a smoother customer experience, from installation to routine maintenance. Booking times have been reduced from 20 minutes to less than a minute. Installation delays, once a significant pain point, have been slashed by 95 per cent, with customers now able to book site surveys and installations within the same week.Prism+’s strategy of offering more for less leaves little room for error, but its steady growth shows it knows where to find value. Even so, its decision to enter a then-unfamiliar home appliances market presented a unique challenge.
The Prism+ Connect platform enables the two devices to work together, improving air circulation and cooling efficiency to enhance user comfort and reduce energy consumption.The app also supports essentials like voice control via Google Assistant, geofencing, and automated routines. Prism+ prioritises practical solutions to everyday pain points and avoids overloading its devices with features that add complexity with minimal value.
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