Questions Business Leaders Should Ask About Influencer Marketing

  • 📰 RollingStone
  • ⏱ Reading Time:
  • 14 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 9%
  • Publisher: 51%

Belgique Nouvelles Nouvelles

Belgique Dernières Nouvelles,Belgique Actualités

Influencer marketing is one of the leading advertising strategies today. But often, I find myself thinking: Does everything need to be so transactional?

Content created by members of Rolling Stone Culture Council, an invitation-only network of industry professionals who share their insights with our audience.Opinions expressed are solely those of the author and do not reflect the views of Rolling Stone editors or publishers.Content is produced and managed by the Rolling Stone Culture Council, a fee-based, invitation-only membership community, operated by Culture Council, LLC, under license from Rolling Stone Licensing, LLC.

In my view, even if a brand tells an influencer that they should publicly share their honest opinions about a product or service, when there’s money involved, the dynamic shifts — there’s arguably more inclination to give a positive rather than a negative review.

Nous avons résumé cette actualité afin que vous puissiez la lire rapidement. Si l'actualité vous intéresse, vous pouvez lire le texte intégral ici. Lire la suite:

 /  🏆 483. in BE
 

Merci pour votre commentaire. Votre commentaire sera publié après examen.

Belgique Dernières Nouvelles, Belgique Actualités

Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.

Business leaders outraise firefighters’ union in Prop CThe Renew San Antonio PAC brought in more than $419,000 over the last month compared to the $177,215 the firefighters’ union raised.
La source: ExpressNews - 🏆 519. / 51 Lire la suite »