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Experts say that Google Cloud's $2.6 billion acquisition of Looker could give it more of a competitive edge against Microsoft, Amazon, and Oracle

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Google Cloud announced it will acquire Looker. Here's why analysts believe this will give Google an edge against other clouds like Microsoft and AWS.

provides data analytics for businesses. Google Cloud has similar offerings of its own — like BigQuery, Data Studio, and Cloud ML Engine — but analysts say that Looker adds more tools to their arsenal.

Specifically, Looker has features well-suited for large businesses to use, such as the ability to visualize data and apply artificial intelligence to it to answer tricky questions — but without the baggage that comes with signing on with legacy enterprise companies like Oracle, IBM, and SAP, experts say.

With Looker under its wing, Google can compete with Microsoft Power BI and Amazon's QuickSight, as well as independent companies like Tableau and Domo. Dan Vesset, group vice president of analytics and information management at IDC, says that rather than starting from scratch, acquiring Looker was the fastest way for Google Cloud to get into this analytics space.

 

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Google plans to acquire big-data company Looker for $2.6 billionAlphabet Inc.'s announced Thursday that it plans to acquire acquiring Looker, a business-intelligence and data-analytics company, for $2.6 billion in cash....
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