The announcement of the future Audi Formula One team, backed a result of Qatar's investment, is expected to bring significant benefits for both parties and enhance the Gulf region's influence in the sport. With Audi taking over the Swiss-based Sauber team and receiving a minority stake from Qatar Investment Authority (QIA), the partnership will support the carmaker during a challenging transition phase.
The deal also highlights the growing involvement of Middle Eastern countries in Formula One, with numerous investments and sponsorships from the region
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