The Solitario flagship store at TRX Exchange Mall, Kuala Lumpur. — Picture courtesy of Solitarioas a first-time user . Exclusively for Malay Mail readers: Use codeSolitario blings better with its global expansion into South-east Asia
KUALA LUMPUR, Dec 11 — Solitario, India’s premier luxury lab-grown diamond brand, has announced the grand opening of its first flagship store in Malaysia. Located within the prestigious Seibu shop-in-shop store at the TRX Exchange Mall in Kuala Lumpur, the 1,000-square-foot space marks a significant milestone in the brand’s ongoing international expansion.
Facilitating the strategic expansion, Shreya Gems has acquired the franchise rights for Solitario Diamonds in Malaysia. The Malaysian operations will be led by industry veterans Purav Shah and Krunal Mehta, who bring a wealth of expertise in luxury retail and contemporary jewellery design. As consumer preferences shift, there is growing interest in lab-grown diamonds, especially among younger, eco-conscious consumers who prioritise sustainability without sacrificing quality or design. Solitario’s new Kuala Lumpur store is set to meet the demand for elegant, ethically sourced, and innovative jewellery.