Unlocking Long-Term Social Value: Lessons from Companies Doing Well by Doing Good

📆 17-12-24 16:06:00
📰 HarvardBiz

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7 min. at publisher
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Business Nouvelles

BUSINESS STRATEGY,SOCIAL VALUE,CORPORATE PURPOSE

Harvard Business Review On Strategy explores how companies that prioritize long-term social value set their strategies for success. Mike Beer shares insights from his research, revealing the key practices these firms employ to balance short-term pressures with long-term impact.

Harvard Business School professor emeritus Mike Beer has studied firms who invest in building long-term social value, and he says they do a few things differently. In this episode, you’ll learn how these companies set their strategies for new products and services, hiring, and even how much debt they take on by first considering their company’s larger identity and higher purpose. Beer calls this strategic identity.

You’ll also learn how they manage the short-term pressures from Wall Street analysts and investors through storytelling that emphasizes long-term results.

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