Former Nissan chairman talks about motivations and risksThe potential merger of two Japanese automaker giants, Nissan and Honda, amid the former’s financial woes continues to be a much-discussed topic. The implications of such a deal may radically alter not just the Japanese auto market, but the global one as well.
“Today, the Chinese automakers are on the winning side. They are the largest exporter of cars, largest makers of EVs…” he shares. “It’s a very disciplined workforce. They are very eager to compete in this industry.” “Instead of building something from scratch, you can take control — at a relatively cheap price — of an existing car manufacturer, get rid of what you don’t need, and concentrate on what you want for the future.”
“The alliance is a zombie. There’s an appearance of collaboration but practically no collaboration at all.”Ghosn shares that the move can help the two car companies reduce costs and recover some finances, but it comes with caveats.
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