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Food Companies Prioritize Health and Convenience Amid Rising Costs

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Food Industry,Consumer Trends,Health Food

Facing challenges from inflation and increased input costs, particularly for oils and fats, food companies are shifting their focus to health and convenience to attract consumers. GlobalData reports that consumers are increasingly prioritizing healthy foods, driven by concerns about global health issues linked to processed foods. Food innovation is now emphasizing healthy and convenient products that cater to consumers' health goals and busy lifestyles.

As food companies grapple with rising input costs, particularly for oils and fats, they are increasingly focusing on health and convenience to appeal to consumers, a leading data and analytics company said.

Deepak Nautiyal, consumer and retail commercial director, APAC and ME, at GlobalData, said food innovation is gravitating to healthy and convenient products as companies try to align their products to consumers’ health goals and busy lifestyles. A GlobalData consumer survey showed that 55 percent of respondents were extremely or quite concerned about their personal financial situation, while 49 percent were extremely or quite concerned about their physical fitness and health.The survey also found that 85 percent of respondents considered time-saving and easy-to-use traits as essential or nice-to-have features in products.

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