Somerset Chocolate Business Accuses M&S of Copying Bestselling Biscuit Design

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Choc on Choc, a small chocolate business from Somerset, claims that M&S's new viral hit, the Outrageously Chocolatey Custard Cream Biscuity Egg, has ripped off their bestselling Giant Custard Cream chocolate. The company alleges this is the second time M&S has copied their designs, following a similar accusation regarding chocolate matchsticks in 2022.

A SMALL chocolate business from Somerset claims M&S has ripped off its bestselling biscuit design with the supermarket’s newest viral hit.triggered a storm of demand when it released its £13 Outrageously Chocolatey Custard Cream Biscuity Egg at the start of this year.-based Choc on Choc, claims the supermarket has copied the £15 Giant Custard Cream chocolate which it has been selling since 2018.

Broughton, who started the artisan chocolate business with her father, Kerr Dunlop, around the family kitchen table in 2003, said she was shocked to see M&S’s product on sale - especially as it’s the second time she has accused the supermarket giant of design theft.McDonald's is making changes to menus TODAY with four brand new items

Broughton also raised the Colin-Cuthbert legal case, saying: “If Aldi makes a copy of this chocolate biscuit design next year, will M&S sue them?The real-life Willy Wonka, who employs 20 at her Somerset chocolate-making HQ, added: “It’s been an incredibly hard year in the chocolate industry with the price of chocolate increasing by 90 per cent.

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