The Ad Industry Has High Hopes for Direct-to-Consumer Businesses

📆 18-06-19 13:00:00
📰 WSJ

⏱ Reading Time:
18 sec. here
2 min. at publisher
📊 Quality Score:
News: 10%
Publisher: 63%

Belgique Nouvelles Nouvelles

Belgique Dernières Nouvelles,Belgique Actualités

Advertising has turned its attention to what it hopes will be the next new engine of growth for the industry: direct-to-consumer marketers

Direct-to-consumer businesses, which offer everything from mattresses to toothbrushes to home workouts, start by cutting out middlemen such as physical retail distributors. And they relentlessly focus on measures such as the cost to acquire a new customer—while relying on advertising, usually on social media, as the main way to grow.

Nous avons résumé cette actualité afin que vous puissiez la lire rapidement. Si l'actualité vous intéresse, vous pouvez lire le texte intégral ici. Lire la suite:

Écrire un Commentaire

Belgique Dernières Nouvelles, Belgique Actualités

Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.

WPP Chief Mark Read Is Tasked With Giant Turnaround Amid Ad-Industry UpheavalNine months in, CEO Mark Read talks about the threat of consulting firms, whether the tech giants should be broken up, and the impact of privacy regulation. You've gotta love how the is willing to discuss breaking up the tech industry, yet never seems to talk about breaking up the banks.
La source: WSJ - 🏆 98. / 63 Lire la suite »