Sunday Business Post ad about 'young and dynamic team of journalists' was ageist, watchdog rules

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Sunday Business Post radio ad about its 'young and dynamic team of journalists' was ageist, watchdog rules

THE SUNDAY BUSINESS Post has fallen foul of the advertising watchdog after an advertisement describing its “young and dynamic” journalists was considered ageist.

However, a member of the public contacted the authority after she felt the ad was discriminatory on the grounds of age. In its conclusions, the ASAI’s complaints committee noted that the ad had been removed following a complaint by one of its readers. It considered that, on balance, the words were mutually exclusive in the context of the advertisement.

 

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Oh for goodness sake. (Polite version of my real opinion). Some people have very little to do.

Immature and diabolical.

'Young and dynamic'. Translation: 'Willing to be badly paid and overworked'.

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Belgique Dernières Nouvelles, Belgique Actualités