France's Havas is launching Havas ECS, a consulting arm in its health division Havas Health & You centered on cannabis and cannabinoids, active compounds found in the marijuana plant.
"We have to spend a lot of time educating, showing the legitimacy of our message, the professionalism of our creative, and proving our credibility," MedMen's chief marketing officer David DancerHavas ECS's aim is to provide research, training, education, and advisory services in cannabinoid medicine to pharmaceutical, health and wellness companies.
Havas ECS will develop and sell licensed educational modules, host seminars, and sell research, customer and market insights, regulatory assessment and training, product and category exploration and market plan development to brands. The goal is to bring in at least $10 million in revenue in its first year, said Jeff Hoffman, Havas Health & You's chief development officer.
Huge captive market..I guess..😉😉.
Woow! This is good
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