Eugenio Pace started his first company right out of college in Argentina thinking he knew what it meant to build a startup. He was an engineering and computer science graduate, so that helped, except he didn’t know much about marketing or sales. “Naturally, that didn’t go great,” he says with a laugh.
The startup failed, and he switched gears, joining a bank and then spending over a decade at Microsoft. But the desire to be an entrepreneur was still there, and Pace wanted to test out the idea he had for his company, Auth0, which offers software to companies to build their login tools. That was in 2013, and this time, it worked out. Auth0 had paying customers in its first year and appeared onNext Billion-Dollar Startups list in October 2018. Six months later, it announced a new $103 million funding round, raising its valuation to $1.1 billion."It’s perhaps a reminder of the impact that we have of the business,” Pace says. “I like to say the value of a company is a reflection of the impact that the business generates.
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