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The Trade Desk CEO talked up a new advertising partnership with Amazon but also downplayed the e-commerce giant's own growing ad business

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Jeff Green said Amazon has an 'objectivity problem' with advertisers that sell on its platform, which could limit its growth.

This story requires our BI Prime membership. To read the full article,The Trade Desk's CEO Jeff Green said

Green's comments underscore how Amazon's growing ad ambitions post a threat to ad-tech companies. He made his comments on a second-quarter earnings call. The Trade Desk reported $159.9 million in revenue in the quarter, a 42% increase year over year, which it credited to a 250% increase in OTT ad spend during the quarter.

The partnership also means ad-tech fees charged to publishers will be reduced"significantly," Green said, without being specific.

 

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