Mureza – which prides itself as a black-owned car manufacturing company that “designs and manufactures cars in Africa for Africans” – is the brainchild of Tatenda Mungofa , the CEO of the company.
Mungofa co-founded the company with Thulisa Sosibo and Pheladi Chiloane and registered it in South Africa in 2016. “We had to engage external support to bring the needed quality and expertise to ensure that our products would be competitive against the existing peers. The company’s first offering, the Prim8 – pronounced primate – is based on a new platform that was developed by Saipa called the X200. Initially cars will be assembled at the Automotive Supplier Park in Rosslyn, Pretoria. The company is working on getting production set up at the Willowvale assembly plant in Zimbabwe and at the former Hyundai plant in Botswana.
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