Google is considering acquiring a TikTok competitor - Business Insider

considering an acquisition of TikTok-like "Firework," an app that allows users to make and share 30-second videos with strangers, per The Wall Street Journal. The startup is a US company that was valued at over $100 million earlier this year.

Buying Firework would launch Google back into the social space after it The acquisition would mark yet another big tech company jumping into direct competition with TikTok — it was revealed last week that Facebook is building a TikTok competitor called "Lasso." TikTok's rapid rise has turned heads among global tech companies.

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