in the wake of the company's Cambridge Analytica scandal. 18 months later, the company has still not returned to the platform.
Business Insider sat down with Jascha Kaykas-Wolff, the chief marketing officer of the non-profit behind the internet browser Firefox, for an interview on why the company continues to steer clear of Facebook, how it's catering to an increasingly privacy-conscious audience, and how marketers should take ownership of their data.Privacy is the topic du jour. What sort of a position does that put you in?We've cared about privacy and people being in control of their data since our inception.
On the marketing side, we spend directly with publishers now and we create more content. One of the challenges with marketing products that are on the internet is that it's really difficult for us to show somebody exactly what's going on. So we invest in offline events as well. An example is where we're working with artists on installations that are intended to agitate the consumers that come in and teach them what's going on with their online experience.Doesn't blocking cookies lead to a fraught relationships with marketers and ad tech providers whose businesses rely on them?Yes. And it should, because the status quo isn't OK for consumers. When we spend our time on the internet, we're not being treated respectfully.
Organizations like Facebook and Google own the biggest networks in the world. Changes they make are probably not going to impact their ability to be economically successful. So I would look at these changes with a very heavy grain of salt.
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La source: BusinessInsider - 🏆 729. / 51 Lire la suite »
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »