VSCO girls' dewy, fresh-faced aesthetic could be driving a slowdown in makeup sales growth. VSCO girls are widely known for their love of Hydro Flasks, scrunchie hair ties, and the VSCO photo-editing app. They also favor hydrating facial sprays, creams, and neutral lip balms over traditional makeup, such as foundation, eyeliner, mascara, and multiple shades of lipsticks.
VSCO girls' dewy, fresh-faced aesthetic could be driving a slowdown in makeup sales growth. VSCO girls are widely known for their love of Hydro Flasks, scrunchie hair ties, and the VSCO photo-editing app. They also favor hydrating facial sprays, creams, and neutral lip balms over traditional makeup, such as foundation, eyeliner, mascara, and multiple shades of lipsticks.