A sweet idea that created a $40m business

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How Tara Bosch set up and grew low-sugar sweets company Smart Sweets.

The BBC's weekly The Boss series profiles different business leaders from around the world. This week we speak to Tara Bosch, the founder and chief executive of low-sugar sweets business Smart Sweets."I would be the person at the 7-11 every day, buying the penny candy," says the 25-year-old."But as I got older, I realised how much sugar was affecting my body image, my self-esteem, and just how I felt about myself.

Just 21 at the time, she had limited credit history, and her only asset was a six-year-old small Honda car. But armed with samples and confidence, she managed to secure 105,000 Canadian dollars of funding. "It soon became a trial and error of taking every single iteration that didn't work, and applying a new hypothesis, and then testing it again." she says.

 

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