A CEO explains the 4 'big innovation jobs' every leader should take on to successfully grow their business

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In his book 'Nincompoopery,' John Brandt, the CEO and founder of The MPI Group, says there are four ways leaders can deliver more value to customers.

John R. Brandt is the CEO and founder of The MPI Group. The following is an excerpt from his book,"Nincompoopery: Why Your Customers Hate You — and How to Fix It." In it, he identifies the"nincompoopery" that can plague corporate businesses, and how business leaders can go above and beyond to deliver more value. There are four"big innovation jobs" that leaders can take on: utilizing logistics, partnering with customers, using data, and crafting bundled solutions.

John R. Brandt is the CEO and founder of The MPI Group. The following is an excerpt from his book,"Nincompoopery: Why Your Customers Hate You — and How to Fix It." In it, he identifies the"nincompoopery" that can plague corporate businesses, and how business leaders can go above and beyond to deliver more value. There are four"big innovation jobs" that leaders can take on: utilizing logistics, partnering with customers, using data, and crafting bundled solutions.

 

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