Altria writes down Juul investment by $4.5 billion amid vaping crackdown

Tobacco giant Altria said it wrote down its investment in e-cigarette maker Juul by $4.5 billion during the third quarter. The company said no one factor led to the charge, but it did cite the rising regulatory pressure on vaping and flavored e-cigarettes. Altria purchased a 35% stake in Juul last year for $12.8 billion, valuing the company at $38 billion. Watch Altria trade live on Markets Insider. Altria, the owner of Marlboro, wrote down its investment in e-cigarette maker Juul by $4.

Tobacco giant Altria said it wrote down its investment in e-cigarette maker Juul by $4.5 billion during the third quarter. The company said no one factor led to the charge, but it did cite the rising regulatory pressure on vaping and flavored e-cigarettes. Altria purchased a 35% stake in Juul last year for $12.8 billion, valuing the company at $38 billion. Watch Altria trade live on Markets Insider. Altria, the owner of Marlboro, wrote down its investment in e-cigarette maker Juul by $4.

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