Juul to trim business by $1 billion, starting with marketing

As part of its cost-saving venture, the company plans on cutting 650 staff positions, or about 16 percent of its total workforce, CNN reported.

"The company's future advertising efforts will focus on direct marketing," according to CNN. That strategy enables companies to communicate directly to a consumer mail, email and texting rather than through advertising, according to. As such, Juul will continue to not advertise its products online, in print or on television, even if such advertising would possibly increase revenue in the long run.

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