13 Reasons Why, Jack Ryan, Catch-22Bakish also talked up its chances to keep the NFL on its air under the combined company. The NFL rights deal is understood to run through to the end of the 2022 season. Bakish said that he expects to continue its “long-standing” relationship with the league in future. He added that having Viacom’s younger skewing networks on board, as well as Viacom-owned international channels such as Channel 5 and Telefe, should help the combined company keep the rights.
“When you think about an NFL renewal, from my conversations with the league, the NFL values broadcast reach, they have a mass market brand and want to continue to have that,” he said. In terms of Viacom… we have younger audiences, whether it’s through on demand or linear feeds, we serve significantly younger audiences than CBS. They need to bring in a young audience.
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