Setting the culture takes more than writing down a list of company values, Horowitz said. He described culture as the culmination of people's actions — "all the things that people do when you're not there and when you're not looking."Horowitz tells Business Insider that one of his most important learnings on scaling culture was that the organization wouldn't necessarily shadow him.
The former entrepreneur declared himself a "pretty honest" person. He described an employee at a previous company who would sell customers on false promises and lie to job candidates to recruit them. This employee's behavior spread to other members of his team.
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