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A behind-the-scenes look at Dreamforce, Salesforce's mega-conference - Business Insider

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Inside Salesforce's mega-conference, which turns downtown San Francisco into 'Burning Man for people with jobs' and draws the likes of Barack Obama, Tim Cook, and Fleetwood Mac

— literally. It's hard to walk on the street and not be surrounded by blue lanyards and the Dreamforce backpack, the hottest accessory of the year. . It also lets employees, customers, and vendors network, learn more about the company's signature products, and, yes, party. Companies rent out whole restaurants, bars, and other locations for the week to host events for the conference's more than 170,000 attendees. On top of that, 13 million people are expected to follow along online.

at Oracle Park on Wednesday. And at the conference, attendees are treated to free espresso-based drinks, live music, and speeches from luminaries like Apple CEO Tim Cook and former-President Barack Obama.Salesforce CEO and co-founder Marc Benioff's keynote address over the company's controversial contract with Customs and Border Protection.

 

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