From block to blue ticks: How China became big business for Twitter

SINGAPORE/BEIJING -Even as China bars 1.4 billion citizens from Twitter, its local authorities are splurging on global advertising on the site, helping make the country the platform's fastest-growing overseas ad market and one of its largest non-U.S. revenue sources.

Four sources told Reuters operations in China became a source of internal clashes between teams keen to maximise the sales opportunity and others concerned at the optics of doing business with state-affiliated entities at a time of growing tension between Beijing and Washington. In a March Twitter blog post, the company's vice-president of global public policy, Sinéad McSweeney, said that "a severe information imbalance" is created when governments that block access to Twitter within their state continue to use it for their own communications.

Twitter declined to comment on the number in the bio nor make Lan, who leads the Singapore-based China sales team, available for comment.

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From block to blue ticks: How China became big business for TwitterSINGAPORE/BEIJING : Even as China bars 1.4 billion citizens from Twitter, its local authorities are splurging on global advertising on the site, helping make the country the platform's fastest-growing overseas ad market and one of its largest non-U.S. revenue sources. A Reuters review of publicly availabl China got played big time here. 🤣😂🤣😂
Fonte: ChannelNewsAsia - 🏆 6. / 66 Consulte Mais informação »