Mark Cuban Fires Business Partners and NBA Players for the Same Reason: ‘A Team Can Have 1 Knucklehead, You Can't Have 2'

analyzed levels of narcissism in nearly 35,000 tweets and profile photos across 400 NBA player profiles, and compared the findings to results from the 2013-2014 NBA regular season. The result was worse coordination and performance, and the teams with the highest amounts of narcissism improved less than teams with lower levels of narcissism.

Cuban said he's noticed the same pattern in coaching. Last year, the Mavericks bounced out of the NBA playoffs in the opening round — the franchise's 10th straight year either doing so or missing the playoffs entirely. After hiring Jason Kidd as the Mavericks' head coach during the offseason, the team forged a path to the Western Conference semifinals in May.

"We had pretty much the same team as the year before, but Jason Kidd came in and set some expectations and was a better communicator," Cuban said."And so that helped develop our chemistry because all the guys knew what was expected of them. They knew their roles. They knew how they fit together. And that allowed us to go much further than people expected us to go."

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