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Starbucks’ Howard Schultz: ‘The soul of the company was being compromised’

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Starbucks’ Howard Schultz: ‘The soul of the company was being compromised’
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FT /  🏆 113. in BR
 

If we can’t get $7 for a cup of coffee you can get somewhere else for $2 we’ll be soulless

The “soul” of the company was compromised when the compamy stopped selling serious coffee and focused on bizarre high-fructose corn syrup sweetened liquid dessert concoctions. The Peet’s DNA was lost.

It's fcking Starbucks. It has no soul. That was established with the unionization backlash. They got a bomb-ass pumpkin spice latte tho.

StarbucksCanada had lost all the soul. Closures, no variety blends, staff shortages, lesser products and severe management compromises.

PUT ON STARBUCKS

“that’s why we union bust”

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