They Started a Business While Bankrupt

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House of Intuition founders Alex Naranjo and Marlene Vargas — partners in business and in life — were both bankrupt when they met and developed a unique shared spiritual practice. Now, their shops are all over LA. katja_vujic found out how they did it:

station. Today, the brand has become an L.A. staple with a growing national customer base; in addition to their hometown locations, Naranjo and Vargas have opened a location in Miami, written a book, and expanded their online presence. “Before COVID, we had no marketing team; we didn’t even do a lot of,” says Vargas. “It was more word of mouth than anything. We had a very small online store — we filled the orders ourselves.

And then the 2008 financial crisis hit. Both Naranjo and Vargas quickly lost all their properties and went into bankruptcy. Somehow, in the recession years that followed, they found each other, a shared spiritual practice, and a business idea they felt genuinely passionate about. And yes, they relied heavily on — what else? — their intuition.

Whoa, this isn’t opening up portals to hell. This is opening up my mind; there’s actually a light at the end of the tunnel. Things are going to fall in place. How did this woman even know everything that I just went through?She was very much a seeker — as was I. I was raised Catholic, as she was, and I love Catholicism, but there’s a lot about it that I don’t agree with.

 

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