Chinese smartphone brand TCL Communications is targeting 10% to 15% market share in South Africa’s tightly-contested mobile device market.
In 2005, the joint venture was dissolved and TCL acquired Alcatel-Lucent’s 45% share, and Alcatel Mobile Phones became a wholly-owned subsidiary group of TCL. The brand name was then licensed to TCL. While the local smartphone market is tightly-contested, Wittman believes TCL can still crack the local market.