Opinion | Microsoft’s Activision-Blizzard Acquisition Is Good for Gamers

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From WSJopinion:The Federal Trade Commission reportedly plans to sue Microsoft to stop our proposed acquisition of Activision Blizzard. That would hurt competition, consumers and thousands of game developers, writes BradSmi.

Speaking at the 2022 Baron Funds Conference in New York, Elon Musk discussed the 'revenue challenges' he's facing at Twitter, and how a product plan conceived more than 20 years ago could see the social media platform become one of the most valuable companies in the world. Image: Baron Capital via AP/Anadolu Agency Composite: Mark KellyThe Federal Trade Commission reportedly plans to sue Microsoft to stop our proposed acquisition of Activision Blizzard . That would be a huge mistake.

Microsoft faces huge challenges in the gaming industry. Our Xbox remains in third place in console gaming, stuck behind Sony ’s dominant PlayStation and the Nintendo Switch. We have no meaningful presence in the mobile game industry. That segment of gaming generates the most revenue and is the fastest-growing, but a significant portion of the revenue goes to Google and Apple through their app-store fees.

 

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opinion BradSmi Need to look at Microsoft as a whole not just it's gaming department

opinion BradSmi No it wouldn’t. The reverse is true.

opinion BradSmi Bring back Windows 7 or gtfo

opinion BradSmi Shall we compare Microsoft's' deal vs. ANY/ALL of 'EA' (electronic arts) Acquisitions over the past 20 years?

opinion BradSmi Ah yes, great opinion from, who is this writer? Oh yes, the vice chair and president of Microsoft.

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