Experts in tourism from across Northeast Florida say that 2023 is a real unknown right now, because of factors like continued labor shortages, inflation, and the possibility of a recession. Although 2022 was a strong year, particularly for hotels and lodging, the upward trend may slow next year.
“It’s like going through a storm on a sailing ship,” said Gil Langley, CEO of the Amelia Island Convention and Visitors Bureau. According to Visit Jacksonville, as compared to this same time last year, hotel occupancy is 1.5% higher and the average daily rate at hotels is almost $15 more. These two statistics drive hotel room revenue, which is $63.9 million greater than this time last year and is on pace to set a yearly record.
"The traveling public is ready to travel, and they're really ready to come to Florida," said Michael Corrigan, CEO of Visit Jacksonville."And I think during '21 and '22, we've spent a lot of time , sometimes saying Florida's got a lot more to offer along with just the theme park." Though this year was extremely strong, leaders are anticipating a slight slowdown next year. The goal for 2023, according to Richard Goldman, President and CEO of St. Johns County visitors and convention bureau, is to deliver an increase of roughly 5%, as he expects room occupancy could be down between 2% and 3%, while bed tax collections are expected to increase by 5%.
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